What is a wet dream of every consumer, a wet dream of our shopping-obsessed society? I want everything, at the lowest prices, right here, right now! Yeah… (Note – the quality is usually not mentioned).
So WalMart provides an ultimate answer to such frantic over-consumerism of ours. “Satisfaction guaranteed”. WalMart is a sacred shrine for average Joes, a final destination for large-screen TV watchers and burger-eaters (they got McDonald’s there too). It’s an apotheosis of stupidity and bad taste of the modern society.
Anyway… those are social issues. Let’s leave it to the politicians or journalists. What about the architecture? What is the architectural language of those universal megastores located all over the world? Being shrines of a new powerful religion of consumerism, cult places of mass-production those stores suppose to be impressive, imaginatively decorated, exciting, different, outstanding and grandiose. Don’t you think so?
Well. It’s not. In fact there is no architecture at all in those shops. See, architecture is not an abstract exterior envelope, which can be applied to anything; but rather an objective reflection deeply related to the spiritual content happening inside peoples’ mind. That’s why any religious structure is always something unique and beautiful, be that breathtaking gothic cathedral or a small church in a God forsaken place… But here’s a trick: God does not forsake his children easily – that’s why any shrine is always a real architecture. And any idolatry is not. IT IS A WALMARCHITECTURE.
No need for many words. The images speak for themselves. What’s common between Chile and Canada, China and Mexico, US and Argentina, India and Brazil? WALMARCHITECTURE.
I know it’s boring as hell. Sorry for forcing you to scroll down through all thоse Walmarts.
But the best is saved for the end… This is WalMart’s Learning Center in Amritsar, India. Truly inspiring.